BMO: Equity Through Education

The Brief:
Create a compelling campaign to promote the 15-year anniversary of BMO’s charitable initiative, Equity Through Education, where all commissions earned from a single day of trading are donated in support of equity in education.

The Solution:
A clean design showcasing the joy and pride that comes from completing an educational program.

Awards:
Hermes Creative Awards - Honorable Mention, Electronic Media / Social Media / Interactive Media (Multiple Platforms)

2020 American Business Awards - Bronze, Marketing Campaign of the Year – Financial Products & Services