BMO:
Equity Through Education
The Problem
How to promote the 15-year anniversary of Equity Through Education, a charitable initiative in which BMO donates all commissions earned from a single day of trading to organizations promoting equity in education.
The Objective
Create awareness through a multi-channel campaign.
The Solution
A campaign that focused on the recipients of the program.
Awards
Hermes Creative Awards - Honorable Mention, Electronic Media / Social Media / Interactive Media (Multiple Platforms)
2020 American Business Awards - Bronze, Marketing Campaign of the Year – Financial Products & Services
