BMO:
Kids Holiday Website
The Problem
BMO holds an annual kids holiday party. Due to COVID-19, all events were switched to virtual experiences.
The Objective
Increase engagement and event count from the previous digital kids holiday event.
The Solution
Develop a website with digital activities, craft instructions and videos for kids.
Insights
A website was developed for the Halloween kids party that contained videos and downloadable activities. Minimal interactive elements led to low website engagement.
The events team had seen success from other events when the landing page was a simulated scene.
Design
There were four main areas of the site for kids to explore:
Activities with interactive games and at-home crafts
Snacks with easy recipes
Entertainment with videos
Photobooth to take photos with holiday themed backgrounds
Pipe Up, a pre-recorded cookie decorating competition, was originally housed under entertainment but ultimately moved to its own section of the website at the request of the business.
Wireframes
The site was designed to be used primarily on tablet or desktop and a notification was implemented for anyone using it on mobile.
The site content included: word games, I spy, spot the differences, recipes, crafts and video content.
We wanted people to visit the site multiple times so we implemented some activities that could be done repeatedly (mad libs) and daily I Spy challenges with a surprise after completing each one.
Results
The kids holiday website engagement doubled and the event count more than tripled versus the Halloween website. Lots of positive feedback was received around the interactive elements of the website.