BMO:
Sustainable Finance
The Problem
Promote BMO’s expertise in sustainable finance on Bloomberg platforms leading up to Sustainable Finance Week.
The Objective
Drive people to BMO’s sustainable finance page and engage with the content.
The Solution
The campaign promoted 4 pieces of thought leadership. Each one was promoted on a two-week rotation before switching to the next piece. The campaign out-performed average click-through rates on Bloomberg.
Awards
Hermes Creative Awards - Platinum Award, Electronic Media / Social Media / Interactive Media | Digital Advertising | 144c. Digital Ad Campaign
Gramercy Institute’s 2020 Financial Content Marketing Awards - Miscellaneous Financial (B-to-B)
